ALTADENA, Calif., May 28, 2021—These past 15 months during the pandemic, many children, families, and individuals experienced unexpected life events that have pushed some of them to their limits. For Five Acres that also meant postponing two galas, making the health and safety of their staff and guests the priority. To replace critically needed funds that would normally be raised at the charity’s gala, Five Acres will launch its HOPE IS HERE Campaign online on June 1 through June 16.
“We rely on events to support our programs and services that help more than 9,000 children and families annually,” said Five Acres Chief Advancement Officer Jennifer Berger, who has worked with Five Acres Board Members Don Boline and Mimi Carter and their campaign committee to reimagine how much-needed funds can be raised to continue helping additional children and families.
“This pandemic has disproportionately affected the most vulnerable in our society. We are so proud of our Five Acres team members who have worked tirelessly and heroically to care for thousands impacted this past year,” said Carter. “Your support of Five Acres’ critical programs including foster care, adoption, therapeutic residential care, mental health care for at-risk families, and especially our telehealth initiatives launched in 2020 can help stem the tide of children entering the foster care system.”
When the safer-at-home order was announced in March 2020, Five Acres within five days set up telehealth services to its clients. The charity’s rehabilitation and residential team also responded quickly by changing the children’s programming. Likewise, the facilities team hustled to convert one of the buildings to serve as a five-bed self-isolation unit, with the capacity to hold an additional 20 beds.
These operational and programming changes incurred a financial cost to the charity.
For many nonprofits like Five Acres, events support the fundraising efforts of their programs and services. With the pandemic impacting the planning of in-person events and individuals being burned out of virtual events, the charity is reaching out to its donors and the public to bring hope to many children and families they serve by donating to this campaign.
“Your generosity can create real hope and impact by directly connecting children in need with safe, permanent families of their own,” said Boline, who also underwrote the printing of the campaign soundcards that will be mailed to leading contributors. “We hope you will help Five Acres transform what a home looks like for kids in Southern California.”
To support the Five Acres HOPE IS HERE campaign, underwritten by Concept Builders and Hahn & Hahn, visit https://5acres.org/hope-is-here/.
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About Five Acres
Since 1888, Five Acres has protected the most vulnerable members of our community: children. Serving more than 9,000 children and family members annually across six counties, Five Acres now strives for permanency—a permanent, loving home—for all children in their care. The three pillars of safety, well-being and permanency provide the framework for its programs and guide the steps as the agency develops even more effective means of caring for children and families in crisis.
Media Contact: Marisol Barrios Perez, MSPA, APR
310-713-8567
Marisol@missiondrivenpr.com